The founder

Anna Zini's portrait
© Benjamin Porée

Anna has a deep-rooted love of perfume. In Turin, where she was born, her mother Ida and her aunt Irma created a perfume house in which she spent her childhood days. Curious to discover more fragrances, and sensitive to the beauty of perfume bottles – these glass and crystal cases with sleek or sophisticated shapes, sometimes adorned with metal or wood - she is unable to resist a new creation and wears a different fragrance every day. Her passion became her profession.

An engineer who graduated from the Ecole Centrale de Paris and the Politecnico di Torino, Anna worked for twenty years at L'Oréal where she developed a double, industrial and marketing expertise. She led the industrial development of Armani, Lancôme, YSL & Designer brands (Diesel, Cacharel, Viktor & Rolf, Maison Martin Margiela, Stella McCartney, Boucheron and Ermenegildo Zegna) and managed the marketing of Armani / Privé fragrances as well as Armani Makeup Collections. This experience enabled her to master the entire perfume creation chain, from the concept, to marketing and manufacturing.

Of Italian origin, Anna lived in Spain before settling in Paris. She thrives in the multi-cultural city and speaks fluent Italian, French, English, Spanish and Portuguese. Her taste for the beautiful, for essences and for noble raw materials has naturally led her to meet craftsmen and experts - noses, designers, packagers, and producers - with whom she maintains close links.

In 2017, she launched her operational consultancy in the development of perfumes and cosmetics, putting her skills, network and dynamism at the service of all those who, like her, work with passion.

Her assets: interpreting ideas, desires, and concepts; acting as an intermediary between the creative and industrial domains; carrying out projects methodically, with perseverance, and with a desire for excellence.

Her guiding principles: creativity and innovation to serve and reflect the customer; a love of things well made, and the valorization of traditional craftsmanship.